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Virtual try-on – shopper privacy notice

This notice explains what happens to your photo when you use Indoxalo virtual try-on on an online shop. The shop is the data controller; Indoxalo processes the data on its behalf as a processor.

What we collect

The photo you upload, a random identifier stored in your browser (not linked to your name or email) and the generated result. We do not collect your name, email, address or payment details.

Why

Only to create the preview of the product on you and show it to you. Your photo is never used to train AI models, by us or by our providers, and is never used to identify you.

How long

Your photo is deleted automatically after a few hours (6 hours unless the shop sets otherwise, 24 at most). Generated results are kept for at most 7 days, then deleted. Share links expire within 7 days.

Who sees it

Nobody at the shop can see your photo or your results. Images are stored privately in the European Union and are only reachable through short-lived links.

Providers

Hetzner Online GmbH (Germany/Finland, EU): application hosting, database and private image storage.

Google LLC – Gemini API (paid tier): automated preview quality checks and generation when configured. Google does not use paid API data to train models.

kie.ai: try-on image generation using the application's configured model.

Cloudflare, Inc.: secure transport (tunnel/TLS) to our servers.

Shopify Inc.: platform, app billing and storefront request proxy.

Your rights

You can delete all your photos and results at once with the "Delete my photos now" button in the try-on window. For other requests contact the shop or write to [email protected].

AI-generated images

Previews are generated with artificial intelligence and may differ from the real item in shape, colour or fit. They are labelled as AI-generated content.

Last updated: 2 November 2026